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What's in a Listing? Do a Search of your Site or Ezine.
by David Gikandi
Recently while doing a search for content to put in my ezine, I
thought I might see just how many listings I had for my
ezine,"Dee's Helpful Info." I typed my ezine name into the
search bar and hit enter. I was amazed with the results. There
were several hundred listings, many of which I had forgotten
about. I began with the top listing,working my way though the
huge list. Right away,I ran into problems.
1] I did not have Id's and passwords for some of the listing
updates.As a new entrepreneur months ago,I used Netscape
4.7,which had no ability to keep these important pieces of
information.I recommend using Internet Explorer 5.5 and higher
along with a great little companion,Gator! Both remember these
tidbits of information for you.Gator will accept more than I
user,and my children wouldn't be without him.You can download
the most recent version at http://www.gator.com
2] Once I viewed my listing,I was shocked at the information
listed. This really is old content,I thought. The summary:
Update often! At least monthly and keep a list of the sites you
submit a listing to. I had not only increased subscribers by
hundreds,but I also designed a new web site, and these listings
sent everyone to a "non-existent" site! And to top this all off,
my subscription address had also changed. I started out using
Aureate Group Mail,progressed to listbot, got all settled in and
listbot folds..so I moved on to Topica.The moral of this tip:If
you make any important changes, UPDATE!
3] Moving down the list...Now we have a new problem,we can't
update this listing because there is no contact e-mail or login
box.Be careful of sites like this one.
4] Now we are finding listings not related to my newsletter at
all.Why? The key words are Dee's, Helpful,Info. and Newsletter.
One or all of these describe many other listings not related to
my newsletter.Maybe I should change our newsletter name?
Now lets change to another search engine. I have tried several
but lets face it, Yahoo is the best. Now you ask.....what's the
point to this article? The point is...your losing business if
your listing is not correct! A wrong e-mail address, or web site
url,can take away business from your site. Always stay a step
ahead.. UPDATE YOUR LISTINGS OFTEN!
About the author:
Donna Sweat Endless Mts.Home Business
http://www.homebiz.pa.32668.com donna@sosbbs.com
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