Make The Search Engines Love Your Site
by Matt Colyer
Most webmasters have no idea on how to make a search engine
friendly web site. If you are one of them this will all change
by following these steps below.
- Research keywords - Before you start to build your web site
you should research your keywords or your site may get hurt in
the short term. Use the keyword research tool, use Overture to
research the most popular keywords that are related to your
site. Overture will show you how much traffic each keyword has
got in the past 30 days.
- Create a list of about 50 to 100 keywords that you can
include within your web pages. After having completed the above
research, you should have found the keywords that were searched
on most frequently, but few competing sites.
- Write a paragraph of at least 250, but better with 500 words
of text for the top of each web page. Put your keywords within
this text, but be careful because you could repeat your keywords
to much and make sure the paragraph makes sense with all those
keywords, remember visitors are more important then the search
engines.
- Optimize meta tags - Meta tags have lost there touch with
most search engines, but they still help! The most important
meta tags are the keyword and description meta tags. Include
your keywords within each of these meta tags. Your keyword meta
tag should include the most frequently used keywords contained
within your web page, but keep it short to about 10 to 15.
- Title Tag - The title tag is one of the most powerful on-site
SEO at your disposal, so use it wisely. Put your most important
keyword in the title close to the beginning as posable, keep it
short and to the point.
- Optimize your site size - Too many images or very large
images on your web page will slow down your server and cause
slow loading times for your site. Slice large images into
smaller pieces with a graphic editors. Also to long of pages and
to much text will do the same.
- Find backward links - Web sites that link to yours raise your
link popularity. Search for web sites that are compatible with
yours. Write articles that are related to your site and submit
them to sites like Articlecity.com or Goarticles.com.
About the author:
Matt Colyer is the owner of the Marhen.com Network which
includes www.linkexchangeit.com and is a part-time SEO. He also
is a php, CGI and ASP developer.
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